What are the Benefits of Social Media in Marketing?
Social media can play a huge part in any business, for me that business is affiliate marketing. When I first built my website it takes time for Google to trust your website so your website visits are low to begin with. I learnt that social media can have a big impact on my website visits.
These are the four main social media sites to use to help you grow your business and I will talk a little on each of them now.
Facebook is great to help grow your business, shore you can share things with your friends and family but if you want to make a real difference you can create a business page to share your business with your fans and more importantly you can make Facebook adverts and get your business out to thousands of people every day.
I have several Facebook Pages and I use them to run Adverts to grow my business, Running adverts on Facebook isn’t that expensive you can set your daily spend limit to what ever you want even as low as £1 a day, sure for £1 a day your not going to reach thousands every day but you might reach a couple hundred people a day which isn’t a bad return.
Instagram uses the same advertising tools as Facebook, the big difference between them is that on Instagram you can’t put your link direct into your posts, you need to put your link in your Bio and direct people to it through your posts.
Twitter is simple you just put out your tweets, you can also pay to boost your tweets which is similar to running adverts as it gets your tweet to a much larger audience.
Pinterest is great because it’s free advertisement, you can reach thousands of people every month for free. If you don’t know what Pinterest is you just create your account then make a board then you make your pins which is your advert and pin it to your board.
Now you need to optimize your posts for search because Pinterest is a search engine so you need to find keywords for your posts which you can do through a website called Jaaxy which in my opinion is the best keyword tool available.
Social Media as a Whole
Another great way to grow your business using social media is to find pages in similar niche to yourself and pay them to make a post about your business, now you only want to do this method if that page has a huge following to make sure you’re getting your money’s worth.
I use all these social media platforms to share my website post’s and grow my audience which has had a big impact on my business.
One other social media platform that I like to use is YouTube, I didn’t mention above because a lot of people don’t like to put themselves in front of the camera but it’s a great way to get your business in front of a huge audience. Every review I do on my website I also do on YouTube and it’s actually really fun filming yourself to make your advert.
I hope this has been helpful for you and if you have any questions please leave them in the comments below.
If you would like to follow me here are my social media platforms